Wether you are a well-established brand or just starting out on your business journey, a website is the starting point of any business. The worldwide pandemic has brought about tremendous change in the market and this is the right time to invest in a professional website. Where before you could have got away by charming your customers with your words or products, you now need a well-designed website that boasts about your experience and expertise and establishes the credibility of your brand.

When designing your website, the workflows must be such that it brings additional footfalls to the website. You will need the services of a professional web design company to optimize your site. There are several other benefits for your company too. We will discuss this further in this article.

6 Key Benefits of Good Website Design

Know Your Digital Goals

Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional?

The team from EEPIC Digital share 6 benefits of good web design to your business in this infographic.

Here’s a quick summary:

Get Specific

Increased Revenue

Simply put a strategically designed and engaging website will attract more visitors and help convert those visitors into prospects. This will inevitably leads to a boost in revenue which certainly benefits your company! If you want to generate more sales then it’s wise to invest in a professionally designed website.

Credibility

If you want to outshine your competitors you need a website that is state of the art. It needs to incorporate the latest design trends and have compelling and engaging website copy that drives your prospects towards a specific call to action. This will launch you ahead of your competitors and requires experience in marketing that most do-it-yourselfers don’t have.

Creates a Strong First Impression

Amateur websites can come across as sloppy and can compromise your credibility with your prospects. Having professional designers and developers put together your website will ensure a powerful and compelling first impression.

Always Remember Your Goals!

Better Google Rankings

A poorly designed or antiquated website will negatively impact search engine ranking performance. Google takes very seriously the investment that a company puts into its website. So if you want to stay at the top of the search engine rankings you need to invest properly into a website. Make sure that it checks all of the boxes that Google likes to see in order to enjoy a high ranking.

Minimize your Bounce Rate

If your website is professionally designed it is more likely that your visitors will go deeper. In fact, they are more likely to leave after looking at the homepage. When a visitor leaves after looking at the home page that is called a bounce. What we ideally want is for them to go deeper and explore what your business has to offer. That can include viewing case studies, testimonials, the variety of services that you have. We want to reduce the bounce rate as much as possible.

Brand Consistency

An experienced web designer or web design company will understand the different assets of your brand including your logo, font, and colors of choice, and they will be able to use this in the best way possible on your website to showcase your company.

Amateur websites or do it yourself websites often incorporate colors that don’t match the existing brand whilst use inconsistent logos and a variety of different font choices none of which matches. All of this leads to a negative user experience, it negatively impacts your credibility and it’s more likely to send these prospects who are already on your website over to you

Web design is not a thing you do. It’s a manner of life.

Anuraag Shukla

EEPIC Digital is one of the leading Digital Marketing companies in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Indore and Lucknow. We help businesses in achieving the desired results and stand out in the crowd of millions with our comprehensive digital marketing services.